Noveltex a leading supplier of bedding has recently developed a range of Rachael Hale bedding. The bedding features the iconic photograph that has made Rachael Hale so successful and well known. The bedding features a number of designs including dogs , cats , kittens and puppies. It has been developed and designed in conjunction with the brand owners and builds on the wider licensing programme. Current activity includes a publishing range from Igloo Books , greetings cards from WPL including distribution into retailers such as Sainsbury’s and posters from Pyramid International. Ian Downes from Start Licensing commented ” Bedding is a natural for Rachael Hale. This is a classic property that offers a contemporary approach to design. New photography and design themes are added regularly. The photography has a recognisable style and consistently manages to catch the ‘cute angle’ well. Noveltex are a forward looking company and have a lot of enthusiasm for the brand. “.