Jammie Dodgers ( Burton’s Biscuits )
Iconic biscuit brand now available to license.
When it comes to Children’s biscuits, you can’t beat Jammie Dodgers. The No.1 best selling Children’s Biscuit Brand (£25M RSV), 50% of all Jammie Dodgers are consumed by adults, making them an all round family favourite. (IRI, MB)
The Jammie Dodgers brand was re-launched in 2011 with a brand new campaign and re-freshed look. the brand returned to TV with an exciting new £4.5m campaign that captured the spirit of Jammie Dodgers through some cheeky monkeys, and engaged kids and adults alike. The campaign was continued in 2012 winning a Media Week Award, and capturing the imaginations of families everywhere with a voting campaign.
Jammie Dodgers was back on TV in 2013.
The product is widely availablke in grocers , convenience and value retailers.
There are a number of flavour variants including the original Jammie Dodger and other flavours include Chocolate and Toffee.
As well as the standard pack format there is also Jammie Dodgers minis targetting the ‘on the go’ market.
Jammie Dodgers is a fun brand with iconic status – it is a family favourite and has fantastic brand recognition. The signature Heart shape helps the product stand-out.
Core areas for licensing :
Ice Cream – Tubs, Individual Ice-creams, Ice- Cream Sandwiches, Ice Cream Toppings
Chilled / Hot Desserts
Bakery Products – Cakes, Individual Cakes, Tarts, Muffins
Confectionery – Must be natural & made with natural fruit flavours
Gifting including Christmas and Valentines.