Target audience: Girls 5 -11
Jacqueline Wilson is a publishing success story : a recognised ‘brand’ in a competitive market.
She has sold over 25 million books in the UK alone.
She is the most borrowed author from Public Libraries over the last ten years.
She was Children’s Laureate between 2005 -2007.
Her books are illustrated by Nick Sharratt and it is Nick’s illustrations that are used to create a licensing style guide.
Many of Jacqueline’s characters have been developed into TV and Film including the best-known one Tracy Beaker.
Tracy Beaker Returns TV series on BBC was consistently the highest rated show on Children’s television and repeat screenings of original series were in top ten. In fact the new series was Number One for 12 out of 13 weeks of broadcast when first shown.
Publisher Random House supports the brand through a dedicated ‘fan’ website, book signings, retail activity including dedicated space and regular book signing events.
Licensees include P2 Games, That Company Called If, Top That Publishing and DC Thomson.
DC Thomson publish a monthly Jacqueline Wilson Magazine which has been established as a best seller in the magazine market. They also publish the Annual.
GBEye have created print on demand posters and prints of book covers.
Books are widely available and many retailers have dedicated Jacqueline Wilson display space. Two books are released each year and reach prominent chart positions regularly.
Jacqueline Wilson enjoys a high media profile with regular media appearances including TV interviews. There is a travelling Exhibition based on Jacqueline’s work and life.
Jacqueline supports her books with book signings, book tours, talks and competitions. Each book enjoys a substantial marketing campaign. She is frequently in the media talking about her books, characters and writing.
Recent SwapIts research featured Jacqueline as a top three author for Girls and Tracy Beaker as a TV favourite.