Chewits is an iconic confectionery brand with a fantastic history in the UK built on first class distribution and memorable advertising. It has 50 years of trading history behind it – a brand that is well established and trusted.
The brand character Chewie the Chewitsarus is instantly recognisable and adds further weight to the brand’s recognition. The product is recognised for it’s distinct taste and flavour profile.
Recognition levels are high : 94 % brand awareness with Children ( source : 1OneMS ) and it has a positive brand perception amongst consumers ( Ranked in top 5 in YouGov’s Top Buzz Confectionery Brands survey ).
The core product is a range of confectionery chews sold in stick packs featuring flavours such as Fruit Salad , Blackcurrant and Strawberry. Special edition flavours such as Ice Cream are added to the range from time to time. Other product variants include bagged products and Chewits Xtreme bars.
Strong presence at retail – the core brand is in growth and has over 500 , 000 fans on Facebook. Licensees are able to work with the brand owner on Social Media. Other platforms that the brand features on include Twitter and Instagram.
Retail distribution includes grocers , convenience , value , wholesalers and newstrade : it is a brand that is widely available. Core product has been supported by a rapidly developing licensing programme that has included toiletries , candles , car care and food extensions.
In volume terms – 72,026,320 sticks of Chewits were consumed in 2015. Based on Facebook analysis 33 % of Chewits Fans are aged 13 -17 ( c 173,600 consumers ).
Chewits has a fully developed licensing style guide based on the iconic pack design , brand colourways and includes options to use Chewie on product.