News

Fruit Shoot Jam Art

Start Licensing have developed a Facebook lead campaign with licensee Streamline Foods to promote their range of Fruit Shoot Jam produced under license by Streamline. Fruit Shoot is an extremely popular drink and has been extended into other categories like confectionery.The campaign
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Ian Downes quoted in The Bookseller – publishers could use licensing more often

The Bookseller published an article about top brands in licensing and Ian was asked to contribute to it. Ian centred on the opportunity that publishers have to get more involved in licensing. He was quoted as follows: Ian Downes, director at the Start Licensing agency, which manages l
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Pedigree books launch The Puzzler Yearbook

Leading licensed book publisher Pedigree Books launched The Puzzler Yearbook following on a deal set up bv Start Licensing. The book produced with input from The Puzzler’s editorial team is being sold alongside Annuals and has achieved widespread retail distribution. The UK’s fi
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Ian Downes interviewed on Brand Licensing by Total Brand Licensing

Start Licensing’s Ian Downes was interviewed by Total Brand Licensing . The magazine spoke to Ian about the brands Start Licensing represents and his thoughts on creating successful licensing programmes based on brands sourced from the FMCG sector. Ian used the example of the R
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The Beano gets Vintage Clothing Range

Start Licensing client DC Thomson, the publisher of the Beano, has collaborated with N16 Vintage to bring Asos an innovative and on trend clothing line featuring the comic’s most known characters. The ‘Reclaimed Vintage’ line will be marketed towards young men and will celebrate the s
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Jacqueline Wilson publishes her 100th Novel

Celebrated author Jacqueline Wilson reached another milestone in a distinguished career when her novel Opal Plumstead was published in October 2014. This is the 100th book Jacqueline has had published. The book is based on the story of a young girl who works in the Fairy Glen sweet fa
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Brewer’s Fayre partners with The Beano

Leading family restaurant Brewer’s Fayre is working with The Beano to theme it’s children’s menu and to create a range of activities to make the dining experience at their restaurants even more fun for children. These activities include a specially produced Beano com
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Dr. Martens Beano footwear range wins UK Licensing Awards

Well known footwear brand Dr Martens used The Beano license to create a range of Beano branded footwear. They used characters such as Dennis the Menace and Minnie the Minx as well as creating allover comic print designs to develop a range of Dr Martens boots for children and adults. T
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Tango placed in Top 5 ‘power’ brands in Licensing.Biz Power List

Tango was placed 5th in Licensing. Biz’s Power List. The list which is voted on by a cross section of Licensing professionals seeks to identify the most ‘influential’ brands in licensing. The list was announced at Brand License Europe 2014. One of the positive quotes
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Start Licensing featured in the inaugural Total Brand Licensing Magazine

Start Licensing were featured in the inaugural issue of Total Brand Licensing magazine with a feature on the company and the brands they represent including Britvic , Unilever and Jammie Dodgers. The magazine is a welcome addition to the range of licensing publications available with
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Ian Downes Licensing.biz interview

Ian Downes was interviewed by Licensing.Biz in their Big Interview feature. Ian talked about the development of Start Licensing , it’s activities in brand licensing and offered up some thoughts on the ‘state of the nation’ in terms of the licensing industry in the UK
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New Licensed Products competition at BLE 2014

Brand License Europe is a leading trade show for the Licensing industry. It takes place in October in London. One of the features of the show is a focus on New Licensed Properties. Part of this is a competition that allows start-up licensed properties to pitch their properties to a pa
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Beano launches new personalised products

Personalised products are seeing tremendous growth as consumers seek a bespoke gift and the opportunity to buy gifts that have a unique twist. This development is being fuelled by new developments in computer software that make personalisation easier and the overall growth in online s
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New deal sees Fruit Shoot squeezy jams

Start Licensing concluded a deal with Streamline Foods to create a range of squeezy jams using the Fruit Shoot brand. Made with 30 % less sugar than standard jams , these super smooth squeezy jams are available in Strawberry & Summer Fruits , Apple & Blackcurrant and Orange fl
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Dennis & Gnasher licensing programmes grows

Dennis & Gnasher have their own CBBC TV series and have a wide ranging licensing programme which includes licensees such as Blues , Rubies , Golden Bear , Penguin Books and John Hornby Skewes. Licensing.Biz asked Ian Downes to talk through the plans for Dennis & Gnasher …
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New style guide for Minnie the Minx

DC Thomson own a number of well known characters. Many of these have appeared in the iconic comics The Beano and The Dandy. One of the best known characters is Minnie the Minx. Start Licensing and Dc Thomson have developed a new style guide aimed primarily at the Apparel and Accessori
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Asterix sees more success…

Asterix the classic French comic book character is enjoying an increased profile in the UK. Publisher Orion has had great success with the latest Asterix album Asterix and the Picts. There are a number of new licensees in the UK including Comic Art and Truffleshuffle. Comic Art are de
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Dennis and Gnasher signs Jennie Maizels for Beano artwork Iron-on Patches

The firm will develop a range of patches based on classic images supplied by DC Thomson’s archive of artwork. Jennie Maizels Ltd has signed up with Dennis and Gnasher to produce a range of Iron-on Patches for the UK and overseas. The firm will develop a range of patches based on
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Britvic enters the apparel market

R White’s Lemonade, Tango and many more will feature in Poeticgem’s new range of nightwear. Poeticgem is to develop a new t-shirt and nightwear range for adults based on the Britvic soft drinks brands. Britvic brands include household names such as R White’s Lemonade
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Tango hand soaps and bubble bath coming in January 2014

Latest range comes as a result of an agreement between 151 Products and Britvic Soft Drinks 151 Products is expanding its current licensing agreement with Britvic Soft Drinks with two new Tango themed personal care lines. The soft drink brand will grace a range of nine liquid hand soa
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