News

Start Licensing re-appointed by Editions Albert Rene to represent Asterix

http://www.licensing.biz/news/read/editions-albert-rene-re-appoints-start-licensing-to-represent-asterix-in-the-uk/043218
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Jacqueline Wilson on You Tube

Leading Children’s author Jacqueline Wilson has a very informative and entertaining You Tube Channel. The channel which is managed by her publishers hosts some great interviews with Jacqueline , updates on new books and short previews of her books. See : https://www.youtube.com/
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Tango is back with a tang!

Tango is back and is set to get taste buds tingling Britvic Soft Drinks is launched a fresh, new marketing campaign for Tango in May 2015 . Embracing the nation’s love affair with the fruit flavoured carbonate, Tango’s ‘unique fruit tang’ drinking experience was brought to life on TV
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Start Licensing client Britvic extends its partnership with Wimbledon for Robinson’s Squash

Robinsons will continue to be the Official Still Soft Drink of The Championships, Wimbledon for a further five years as leading soft drinks manufacturer, Britvic has renewed its partnership with the iconic sporting event to the end of 2020. The Robinsons brand has a long association w
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The Beano to be part of ToyTopia

The Beano will be part of the exciting new consumer show Toytopia. Toytopia organiser Simon Pilling commented: “Toytopia is a unique toy show aimed at the whole family. Kids of all ages will delight at the live shows, entertainment and hands-on play. They can take a selfie with their
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Start Licensing provides Consultancy services – recent clients include Nurture Rights : Dinosaur Roar

Start Licensing’s main business focus is acting as a Licensing agent providing a full range of licensing services to its clients ranging from sales , business development and administration. Start’s clients include DC Thomson , Britvic and Jacqueline Wilson. They have work
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The Beano uses bespoke art to create new opportunities for licensees

One of the great strengths of The Beano licensing programme is the willingness and ability of the brand’s owners DC Thomson to work with licensees to create bespoke and custom pieces of art for use in licensing. A good example of this is a range of Desperate Dan themed kitchenwa
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Ian Downes talks about the Jacqueline Wilson Licensing programme

Start Licensing represent children’s author Jacqueline Wilson and illustrator Nick Sharratt. Start have worked with this successful partnership for nearly 8 years and characters that the agency work on include Tracy Beaker , Opal Plumstead , Hetty Feather and Sapphire Battersea.
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The Diary of Dennis the Menace surpasses 300,000 copies sold

DC Thomson and Penguin Random House have now shifted over 300,000 copies since the start of the partnership. DC Thomson has seen sales of its published title Diaries of Dennis the Menace soar past a quarter of a million, in just over a year. Sales across the range continue to flourish
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Start Licensing scoop 2 awards at the Licensing.Biz People Awards

Licensing.Biz launched new Awards for the Licensing industry earlier in the year. The inaugural event took place in London in April. Start Licensing won the prestigious Award for Best Licensing Agency and Ian Downes was awarded the Outstanding Contribution to Licensing Award. Full det
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Ian Downes gives his views on Brand License Europe via the BLE Blog

Start Licensing have been long-term exhibitors at the Brand License Europe Show. Ian Downes was asked to contribute to the show’s blog answering questions about his experiences of and at the show. This appeared on the BLE blog : http://thebleblog.com/2015/04/20/my-ble-5-mins-wit
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Olly the Little White Van

Olly Ltd, the company behind Olly the Little White Van has announced Start Licensing as its partner and the appointment of non-executive director Simon Spalding. Start Licensing, has been appointed to drive the licensing and merchandising programme in the UK and Ireland, and to advise
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The Comic Art of Asterix

Leading screenprinter John Patrick Reynolds and his company Comic Art have added Asterix to their licensed range. Comic Art are licensed to produce limited edition hand printed screenprints based on the fabulous Asterix artwork and illustrations. Comic Art sell the prints directly to
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Start Licensing launches You Tube Channel

Start Licensing have launched their own You Tube Channel. Ian Downes comments on this development ” We thought a You Tube Channel would be a good addition to our marketing activities and dovetail well with our other social media activities. It is early days for us on You Tube bu
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Paul Lamond come on board for Jacqueline Wilson

Leading board game company Paul Lamond Games have created a Jacqueline Wilson boardgame. The boxed game which was launched at the London Toy Fair features a wide range of Jacqueline’s books and characters. She has published over 100 books in her illustrious career. The game comb
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Jammie Dodgers Celebrates Cake Launch

Start Licensing were pleased to announce a new deal for Burton’s Biscuit’s Jammie Dodgers. Leading licensee Finsbury Foods took the license to develop and launch a Jammie Dodgers Celebration Cake. Daryl Newlands, category and brand licensing manager at Finsbury Foods, said
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Dennis the Menace stars in World Book Day

The Diary of Dennis the Menace featured in the high profile World Book Day event with a specially written volume of the Diary of Dennis the Menace being selected as one of the ten £1 World Book titles. These books are heavily promoted and feature in retailer programmes included dedica
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Chef & Sue get Started

Start Licensing is representing  License This finalist Chef & Sue. Created by Ann Edwards, Chef & Sue is a cartoon starring Chef a scruffy little dog and Sue a well groomed ginger cat. They live somewhere in middle England, where Champagne is always on offer and shopping is a
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Get this Beano Party started

New Beano licensee Neviti has developed a really creative range of Beano branded partyware. The range was launched at the Spring Fair and was very well received by the trade. The range features Dennis the Menace , Gnasher and other Beano characters. It uses a bright , colourful design
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Start Licensing receives 4 nominations in the inaugural Licensing.Biz People awards

Start Licensing were delighted to be nominated in 4 categories in the Licensing.Biz People Awards. These new Awards were announced in March with the Awards ceremony at the end of April. The company , it’s founder Ian Downes and it’s clients Britvic and DC Thomson all featu
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