Start Licensing represent Britvic Soft drinks brands in licensing:
Robinson’s – the UK’s favourite squash range – the number one soft drink in the take-home market.
Licensed to Monty Bojangles for Confectionery. Confectionery sales at nearly £ 4 million per annum. New TV campaign just launched.
Robinson’s Fruit Shoot – a leading children’s drinks brand in the UK.
Licensed to Frederick’s Dairies for frozen ice, Monty Bojangles for Confectionery and Learning Resources for Smencils ‘pencils with fragrance’. Fruit Shoot Ice Lolly is in top three children’s frozen ice products in the UK. Fabulous Bakin’ Boys have launched flapjacks.
J20 – the number one packaged soft drink in the licensed channel.
Licensed into Lip Balms & Confectionery. New TV campaign launched.
R Whites Lemonade – still going strong and most famous for the secret lemonade drinker. Best selling ice lolly in the market. In wide distribution. Iconic advertising campaign relaunched to support the ice lolly. Recipe book produced by Hachette.
Tango – a modern icon, famous for its irreverent sense of humour. 13 licensees in market. Sales value over £ 6 million in licensed products. Brand new TV campaign just launched. LIcensed product ranges from shower gels to liquorice.
Idris – ginger beer brand with distinct flavour and brand identity. Recipe book by Hachette.
All Britvic’s brands are supported by high profile advertising , PR and promotion.
Nominated for 3 Licensing Awards in 2012 & 2 in 2011.
Winner of Best Licensed Brand in 2013 and earned 3 other nominations.
Style guides available for all brands.