by Kendra Dandy in Europe.
Start Licensing recently reached an agreement with US based agency Jewel Branding and Licensing to represent Kendra Dandy’s Bouffants and Broken Hearts designs. The representation covers Europe with the exception of France.
With a style and voice that is uniquely her own, Kendra Dandy, an illustrator and surface designer from Philadelphia, is a creative force to be reckoned with. Kendra’s designs are bright, quirky, fresh, and original. Her cheerful prints have been featured in collaborations with notable companies including Anthropologie, Keds, teNeues, Urban Outfitters, and Bobbi Brown.
In 2012, Kendra launched the brand Bouffants & Broken Hearts, which has quickly gained an impressive and growing social media following of over 25,000 loyal fans. The brand represents a sense of individuality, self-expression, and fun. Nothing about it is conventional – the mix of patterns, colours, and subjects is original; designs are loud, and everyday life is reinterpreted in surprising and amusing ways.
Dandy’s colourful patterns are featured on products including decorative pillows, tech accessories, beauty packaging, stationery, and fashion accessories, with new categories in development.
Start Licensing’s Ian Downes commented ” I first saw Kendra’s designs at the Las Vegas Licensing Show and was very impressed by them. It struck me that they would appeal to the European market. They are fresh, original and contemporary. Given the track record of success the brand has had already we are looking forward to talking to companies about Bouffants & Broken Hearts. I can see retailers being interested in this collection as it provides them with an opportunity to develop exclusive ranges; however, I think brands in categories such as gifting , apparel and accessories will find this appealing. We are looking forward to working with Kendra and the Jewel Branding team on this exciting design collection.”
Julie Newman from Jewel Branding and Licensing commented, “Retailers and consumers alike cannot get enough of Kendra Dandy’s colourful and quirky designs. In addition to her partnerships with leading brands like Anthropologie, Nike, and Bobbi Brown, the designer has a slew of new product releases including cosmetics, apparel, accessories, footwear, home decor, and stationery launching this year and throughout 2017. We are looking forward to Start Licensing adding to this roster and working together with them to widen the reach of Kendra’s wonderful designs. ”
Some exciting product launches include luxury Italian fashion label, Lazzari, who partnered with Kendra on a whimsical collection of shirts and dresses. F+W will be releasing a colouring book featuring the illustrator’s beloved designs. Trimcraft is developing an extensive collection of crafting products and designs to be released globally in 2017. Robert Kaufman worked with the designer to create a fashionable collection of fabric. Fab and DENY DESIGNS developed a fun collection of home decor products, accessories and apparel. Barnes & Noble launched playing cards with the designer’s art through Andrews Blaine.