The Asterix brand is very well recognised with a strong following built on the Asterix collection of graphic albums.
There are a range of Albums available in the English Language including Asterix the Gaul , Asterix and the Golden Sickle and Asterix the Gladiator. The most recently launched one was Asterix & the Picts. It has been widely publicised and is listed in a number of retailers.
The books have followed Asterix on Adventures throughout the globe and offer a unique insight into history seen the Asterix way !
The first book was Asterix the Gaul published in the UK in 1961. The books were written and drawn by René Goscinny and Albert Uderzo
These albums have sold over 23 million copies in the English Language. The books are widely read in the UK and are available at retail throughout the booktrade . The UK publisher is Orion Books.
Asterix has also been featured in a number of Live Action and Animation films. There is a dedicated Asterix theme park in France.
The distinctive and original graphic style of Asterix lends itself well to licensed products demonstrated by the fact that there are over 50 licensed products in the international market already.
There are comprehensive style guides and design assets available for the brand making use of its rich history with material that includes all the characters from the books and reflects the rich variety of the books.
UK licensees include Truffleshuffle who have developed a full range of apparel selling through their website.
Asterix is a perfect character to link with French food , goods and services.